Selected work
Evidence, decisions and outcomes.
Detailed accounts of the commercial problem, connected strategy and source-reported results behind selected engagements.
User acquisition and digital marketing
Turning visibility into app adoption for a professional network.
A coordinated acquisition programme created to make Vancy more visible, engage its professional audience and convert interest into application installs and qualified leads.
Digital marketing management
Building a measurable growth engine for a headless CMS.
An integrated digital programme brought paid media, email, social, video, content and product creative together to strengthen the visibility and adoption of Squidex.io.
Full-funnel marketing management
Connecting paid acquisition with lifecycle, SEO and content.
A full-funnel marketing programme covering search demand, paid acquisition, lifecycle automation, technical SEO readiness and a sustained social-content system for an AI analytics platform.
Personal branding and growth marketing
Building a cohesive personal brand from identity to conversion.
A connected personal-brand programme spanning visual identity, course promotion, social content, video, email, LinkedIn, paid media, landing pages and conversion funnels.
Branding and lead generation
Lowering lead costs through creative, targeting and automation.
A connected branding, organic-content and paid lead-generation programme for a painting contractor, supported by automated lead routing and continuous campaign testing.