Full-funnel marketing management
International SaaS / 2024
Qmantic
Connecting paid acquisition with lifecycle, SEO and content.
A full-funnel marketing programme covering search demand, paid acquisition, lifecycle automation, technical SEO readiness and a sustained social-content system for an AI analytics platform.
The commercial problem
Acquisition needed an operating system beyond the first click.
Qmantic needed more than isolated campaign management. The supplied portfolio documents a role spanning market discovery, Google Ads, post-signup communication, SEO foundations and ongoing social content. The commercial challenge was to connect those disciplines into a coherent path from demand to retention.
A technical AI and business-intelligence product also requires precise communication. Prospective users need to understand the product value, encounter it through relevant search intent, move into a measurable signup or trial journey and receive structured follow-up after acquisition.
Demand mapping
Connect Qmantic’s AI analytics and cloud BI proposition to the language prospective users were actively searching for.
Paid acquisition
Organise campaigns around specific markets, signup intent and free-trial conversion rather than generic reach.
Lifecycle follow-up
Create structured communication for activation, demos, reminders, support and expiring trials.
Growth foundations
Improve technical SEO readiness and maintain a recognisable social-content pipeline around a complex product.
Strategic response
Build the complete acquisition-to-retention path.
The work connected six practical layers. Search planning shaped demand capture, campaign structure separated market and intent, lifecycle automation supported contacts after signup, and SEO and social systems strengthened the surrounding growth infrastructure.
- 01
Market and search planning
Combine search themes, indicative demand, CPC estimates, benefit-led headlines and descriptions before committing paid budget.
- 02
Paid acquisition
Run measurable Google Ads activity around signup and free-trial actions, with performance tied to acquisition rather than impressions alone.
- 03
Campaign architecture
Separate campaigns by region, intent and conversion objective across the UK, Europe, Germany, DACH and Middle East audiences.
- 04
Lifecycle automation
Create email templates and audience tags for confirmation, activation, demos, reminders, support interaction and trial expiry.
- 05
SEO foundation
Document and prioritise page-title, meta-description, image-alt, mobile-speed, sitemap, robots.txt and analytics requirements.
- 06
Social-content system
Translate AI analytics, dashboards, reporting, integrations and data security into consistent static, reel and video formats.
Source-reported outcomes
What changed.
These figures are reproduced from the supplied case-study document. They have not been independently audited by this website.
Google Ads clicks reported in the source account view
Google Ads impressions reported in the source account view
conversions reported in the source account view
recorded Google Ads cost in the source account view
Jul 2023start of the displayed Google Ads reporting period
Jul 2024end of the displayed Google Ads reporting period
6 stagesdocumented from search planning through social content
ROI perspective
Measurable acquisition with the infrastructure to support retention.
The source provides recorded Google Ads cost and conversion activity, but it does not provide attributed revenue, customer value or a verified monetary ROI calculation. The documented return is therefore expressed through acquisition volume and the supporting lifecycle, SEO and content systems. Financial ROI would require revenue and customer-value data that are not included in the supplied portfolio.
Selected evidence
The work behind the outcome.
Supporting screenshots are shown as source evidence. They are not used as decorative page backgrounds.
Paid acquisition
Google Ads account evidence showing the source-reported clicks, impressions, conversions and recorded cost.
Lifecycle automation
Email templates and contact segmentation supporting activation, demos, reminders and trial-expiry communication.
SEO foundation
The documented on-page audit covering metadata, alt text, mobile speed, sitemap, robots.txt and analytics.
Social-content system
A sustained creative library translating AI analytics and product benefits into consistent digital content.
Conclusion
A connected system created a stronger route to growth.
The portfolio demonstrates end-to-end marketing ownership rather than a collection of unrelated campaigns. Qmantic gained measurable acquisition activity alongside the segmentation, follow-up, discoverability and creative systems needed to support users after the click.
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