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Digital Marketing
Data In. Revenue Out. No Vanity Metrics In Between.

We manage your paid channels around one number — ROI. Everything else is noise.

Most agencies report on impressions, reach, and click-through rates because those numbers are easy to hit and hard to question. We report on cost per acquisition, marketing qualified leads, and pipeline value — because those are the numbers that determine whether your marketing spend is working or wasting. Every campaign is measured, every creative is tested, and every budget decision is backed by data.

Get a Free Performance Audit → See What We Manage ↓
Average client results within 90 days
CAC reduction 30–45% within 90 days
ROAS improvement 2.5–4× average
Organic traffic growth 60–180% in 6 months
MQL rate improvement 55% average
30–45%
CAC reduction in 90 days
2.5–4×
Average ROAS improvement
60–180%
Organic traffic growth in 6 months
55%
Average MQL rate improvement
Meta Ads Google Ads Technical SEO Lead Generation AI Marketing Creative Studio Performance Max Creative Testing Revenue Attribution CRM Integration Audience Architecture Landing Page CRO Meta Ads Google Ads Technical SEO Lead Generation AI Marketing Creative Studio Performance Max Creative Testing Revenue Attribution CRM Integration Audience Architecture Landing Page CRO
The problem

Your ad spend has a job.
Most agencies don't know what it is.

We audit new client accounts every week. The same problems appear every single time — and none of them are small.

📊
Optimising for the wrong metric
Impressions look great in a report. So does reach. So does a 6% click-through rate. None of them tell you whether your marketing is generating revenue. We optimise for cost per acquisition, MQL rate, and pipeline value — the numbers your board actually cares about when they review marketing spend.
🎯
Creative testing is guesswork
Running two ad variations and calling it a test is not a testing strategy. It is a coin flip with a budget attached. Systematic creative testing — across audiences, formats, placements, and messaging angles — is what separates campaigns that compound over time from those that plateau after the first month and never improve.
🔗
Channels running in silos
Your SEO agency does not talk to your paid ads team. Your paid ads team does not know what your sales team is seeing in the CRM. Attribution is broken. The customer journey is invisible. You cannot optimise what you cannot see end to end — and disconnected channels mean disconnected decisions at every level.
What we manage

Every channel.
One strategy connecting all of them.

We do not run isolated campaigns. Every channel we manage is connected to the same attribution model, the same CRM data, and the same revenue goal.

📣
Paid Social
Meta Ads — Facebook and Instagram
Full-funnel Meta campaigns built on systematic creative testing, audience architecture, and AI-assisted bidding. We manage awareness, consideration, and conversion simultaneously — with retargeting sequences mapped to where each user is in your specific buyer journey, not a generic funnel template.
What we handle
→Audience architecture and lookalike modelling
→Creative testing across 10+ variations per sprint
→Retargeting sequences tied to buyer journey
→AI bidding — CBO and ABO optimisation
🔍
Paid Search
Google Ads — Search, Display, and Performance Max
Google campaigns managed around pipeline generation — not click volume. Every campaign is connected to real revenue outcomes through proper conversion tracking and attribution, not just last-click data that misattributes credit and misdirects budget toward the wrong keywords.
What we handle
→Full-funnel keyword strategy and negative lists
→Search intent mapping to landing page content
→Performance Max with structured asset testing
→Server-side conversion tracking via GA4
📈
Organic Search
Technical SEO — Sustainable Organic Growth
We build the organic infrastructure that earns rankings consistently and compounds over time — without the dependency on ongoing ad spend to maintain visibility. Technical audits, content strategy built around real search intent, and authority building that outlasts any campaign.
What we handle
→Technical site audit and Core Web Vitals
→Keyword research tied to commercial intent
→Content strategy and on-page optimisation
→Authority link building and digital PR
🎯
Lead Generation
Qualified Pipeline — Not Just Contact Lists
End-to-end lead generation built around the quality of what enters your CRM — not the volume. Lead scoring frameworks, ICP-matched qualification criteria, landing page optimisation, and a clean handoff to your sales team that means every lead they receive is worth calling.
What we handle
→ICP-matched lead scoring and segmentation
→Landing page design, copy, and CRO testing
→Lead nurture sequence design and deployment
→CRM integration and pipeline attribution
🤖
AI Marketing
AI Integrated Across Every Channel
We layer artificial intelligence across every channel we manage — predictive audience modelling, dynamic creative personalisation, automated budget allocation tied to real-time ROAS signals, and anomaly detection that catches budget waste before it compounds into a significant loss.
What we handle
→Predictive audience modelling and expansion
→Dynamic creative personalisation by segment
→Automated budget reallocation based on ROAS
→Spend anomaly detection and protection
🎨
Creative Studio
Ad Creative Built to Perform — Not Just Look Good
Every creative asset we produce is built with a performance hypothesis behind it. We test relentlessly, kill losing creative fast, and concentrate spend on what is demonstrably converting. Our creative output is measured by revenue generated, not design awards.
What we handle
→Static ad creative — 10+ variations per month
→Video ads and short-form reels — performance-led
→Landing page design, copywriting, A/B testing
→Product demo videos and explainer content
How we work

From audit to compounding growth —
in four phases.

We do not launch campaigns on day one. We fix the foundation first — because spending more on a broken system only loses money faster.

01
Week 1
Performance Audit
We audit your existing campaigns, attribution setup, conversion tracking, creative library, landing page performance, and CRM connection. We identify exactly where budget is being wasted and produce a 90-day roadmap with specific, measurable targets per channel.
Full audit report + 90-day roadmap
02
Week 2–4
Foundation Build
We fix conversion tracking, install server-side tagging, rebuild campaign structures, establish baseline creative sets, and connect every channel to your CRM so attribution is clean from day one. We do not increase spend until we can measure correctly.
Rebuilt tracking + clean campaign foundations
03
Month 1–2
Test and Learn
Systematic creative testing with clear hypotheses, audience expansion, bidding strategy optimisation on real conversion data, and landing page CRO. We run every test with a defined success metric — and stop spending on what does not work fast, without sentiment.
Bi-weekly results report + next sprint plan
04
Month 3+
Scale and Optimise
Once we know what works — the right creatives, the right audiences, the right bidding strategies — we scale systematically. Budget increases are made in measured increments. New channels opened in the order of expected impact. No efficiency cliffs.
Monthly full review + forward strategy session
Questions answered
What clients ask us
before they start.

Everything you need to know before committing to a performance marketing engagement — answered directly, without sales language.

info@devscaletech.com
What budget do we need to get started?+
For paid channels — Meta and Google combined — we recommend a minimum ad spend of $5,000 per month to generate enough data for meaningful optimisation decisions. Below that threshold, learning periods take too long and results are too statistically noisy to act on confidently. SEO and lead generation work can begin with lower budgets. We will give you a specific channel-by-channel recommendation based on your goals, your market size, and your current acquisition economics in the first consultation.
How long before we see real results?+
Paid channels typically produce meaningful signal within 4 to 6 weeks once the foundation is correctly built. Significant performance improvements — a 30 to 40 percent reduction in cost per acquisition — are typical within 8 to 12 weeks for accounts where we are starting from a clean, properly tracked setup. SEO results are visible in 3 to 6 months and compound progressively over time. We set specific, realistic milestones at the start of every engagement so expectations are clear and agreed before any work begins.
Who owns the ad accounts and creative assets?+
You do — completely. Every ad account is created in your business name and remains under your ownership throughout and after the engagement. All creative assets produced during the engagement are transferred to you at project close. All campaign data, audience lists, and historical performance data stays in accounts you own. We do not hold your marketing history or your advertising infrastructure hostage to maintain a commercial relationship with us.
Do you require long-term contracts?+
We work on monthly rolling engagements after an initial three-month commitment period. The three-month minimum exists because performance marketing takes time to produce reliable, statistically valid results — anyone promising meaningful outcomes in week one is either misleading you or working with an account that was already performing well. After the initial three months, you continue on a monthly rolling basis and can exit with 30 days notice. No penalties. No complicated exit clauses.
How do you measure and report results?+
We connect every channel to a unified attribution model tied to your CRM — so we can report on cost per MQL, cost per acquisition, pipeline value generated by channel, and revenue attributed to marketing — not just surface metrics like impressions and clicks. You receive a bi-weekly performance report during the test and learn phase, transitioning to a monthly comprehensive review once performance is stable. Every report includes what happened, why we believe it happened, and what we are doing about it.
Let's talk
Tired of ad spend
with no clear answers?

Book a free performance audit. We will review your current campaigns, identify exactly where budget is being wasted, and show you what a realistic 90-day improvement looks like — with specific numbers, not vague promises.

Get Your Free Performance Audit →
Or email us: info@devscaletech.com
No commitment. No pitch deck. Just an honest review of what is working, what is not, and what we would do differently.
What the free audit covers
A complete review of your paid marketing setup — no holds barred.
Full review of your active campaigns across Meta, Google, and any other paid channels currently running
Attribution and conversion tracking audit — we identify exactly what is being measured incorrectly and what it is costing you
Creative library and landing page review — identifying where spend is being wasted and the specific reason why
A realistic 90-day performance roadmap with specific, measurable targets for each channel in your mix
An honest recommendation — including if your current setup is already performing better than you think